Ondpitch – Income Feature

My Role

Company

Timeline

Deliverables

Summary

The Income feature enables grassroots football clubs to track all incoming funds, from player subscriptions to sponsorships. Through a clean, intuitive flow, managers can record amounts, sources, and upload proof of payment. The feature complements ONDpitch’s Expenses tool, providing teams with a comprehensive view of their financial health.

Early adoption was strong, with 60% of teams using the feature in the first two weeks and over £43,000 recorded in the first month.

Problem

Grassroots football teams receive money from multiple sources player subscriptions, matchday contributions, donations, or fundraising events. However, most teams lacked a proper way to record these income sources in a structured format.

As a result, income tracking was done informally through chats, bank screenshots, or even handwritten notes, making it hard to account for how much money had actually come in.

Goals

Design an intuitive, mobile-first feature that allows club managers to:

Log different types of income (e.g., Player Subs, Donations, Sponsorships)
Record the amount, date, and income source
Attach proof (e.g., payment screenshots or receipts)
Maintain accurate and transparent income records
Filter or search income history easily

Research and Insights

Through conversations with users and feedback from the ONDpitch community, we identified that:

Teams needed to prove income to players during end-of-season reviews
Managers often struggled to remember which player had paid and for what
Income and expenses needed to “talk” to each other to provide a full financial picture

We also discovered that most team managers preferred to log payments manually but wanted an easier, cleaner system that felt trustworthy and required minimal steps.

My Process

Mapping the flow

I structured a lightweight flow that focused on 4 steps:

Income Type
Amount & Date
Source (e.g., Player, Sponsor, Event)
Optional Notes + Receipt Upload

This made it easy to record anything from a £10 sub to a £43,000 sponsor deal with the same process.

Visual Design

Designed a structured, easy-to-use income form with clearly labeled input fields.
Grouped related fields, like “Income Type” and “Amount,” to create a logical flow for users.
Used dropdown menus for consistent data input and to reduce typing errors.
Included optional fields such as “Company Name” and “Upload Receipt” to offer flexibility without overwhelming users.
Added a confirmation message after submission to reassure users that their data was successfully saved.
Displayed a dynamic, filterable income table beneath the form to help users quickly review past entries.
Focused on a clean, desktop-friendly layout tailored to how most users manage club finances, typically on larger screens.

Solution

The final Income feature allowed managers to:

✅ Log income in a structured and professional way
✅ Record who paid, how much, and for what purpose
✅ Upload visual proof for future reference
✅ View a full history of income to support reporting and transparency

This added critical structure to team finances and helped managers confidently track money coming into the club.

Results

60% of active clubs began using the feature in the first two weeks
Over £10,000 was logged in total income across the platform in the first month
Positive user feedback included:

This is much easier than writing everything in my notebook. Now I know exactly where the money came from.

Liam

Cronies FC

What I learned

Teams value consistency. Matching the layout and style of other financial tools builds confidence
Form-based design works well when users are dealing with sensitive tasks like finance
Even small details like field hints and labels can improve clarity and reduce hesitation

Final Thoughts

The Income feature brought structure and professionalism to how grassroots clubs handle money. By offering a simple, focused input form with the right fields and options, managers were able to log income with confidence and clarity. This supported Ondpitch’s broader mission of helping grassroots clubs manage finances transparently and efficiently.